Nilkamal Sleep

Nilkamal Sleep wanted to relaunch their brand under a new ethos of ‘Thoughtfully Designed For You’, reflecting the brand’s commitment to delivering personalised sleep solutions through a wide range of products and proprietary technologies.

The challenge was to stand out in a particularly cluttered segment with distinct marketing campaigns in the recent past.

We created a campaign featuring Bobby Deol, who was not only being lauded for his recent comeback, but whose fitness-led lifestyle perfectly aligns with Nilkamal Sleep’s goal of promoting healthy sleep for all.

This association led to the launch film, and the content that followed, to stand out of the clutter and resonate with the target audience, leading to an increase in engagement for the brand and sales.