Back to school is a significant retail event in the UAE, just like in many parts of the world. The challenge for Géant was to create disruption in the category & and stand out during one of the most cluttered marketing occasions in the year.
Our campaign, Back To Thrill, celebrates the thrill children feel when starting the new year with new accessories. But what was more thrilling was the way the campaign was brought to life - using the power of AI to create a unique fusion of technology and lifestyle imagery. This campaign led to the highest store sale with more than 50% increase in footfalls.
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