Health Hub is a leading healthcare brand with multi-specialty centers across UAE, with an aim to foster a new way of healthcare. However, when it launched during the pandemic, the brand went through a perception problem that it was just a testing center for COVID, rather than a holistic wellness center.
To combat this perception we launched a campaign, We Hear You, aimed at creating awareness around Health Hub as a holistic health and wellness brand that listens to its patients and provides a smart digital ecosystem for better healthcare, backed by the brand promise of - foster the new way of healthcare.
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